Visual Paths

Help the viewer's eye move through your image by paying attention to visual paths.

If we put too much randomly-placed visual information into an image, our audience doesn’t know where to look. The eye wanders about the image, and eventually falls off the edge without being really engaged. What we need to do is guide the viewers’ eye by placing visual paths of interest in our art. Unless you’re specifically aware of, and looking for visual paths you might not even be aware they’re there. But they’re often the hidden reason we “get” some images and not others.